tag:blogger.com,1999:blog-50609662011-04-21T20:42:59.239-04:00All about Marketing and Communications. More specifically: design, content and technology. You know, how all this funky stuff makes people buy things. Everyone needs more sales and more customers. Everyone needs remarkable marketing and communications materials and strategy. Being very good is not good enough. Very good is bad. Let's talk about how to be remarkable.Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comBlogger381100tag:blogger.com,1999:blog-5060966.post-1090258853213301442004-07-19T13:40:00.000-04:002004-07-19T13:40:53.213-04:00

Hi All,   Sorry for the disconnect. In the meantime - find me here!   See you there!

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1078236556817730452004-03-02T09:09:00.000-05:002004-03-02T09:12:10.530-05:00

I finally finished reading Malcolm Gladwell’s The Tipping Point. Definitely worth grabbing and devouring and it makes Seth Godin’s Unleashing The Ideavirus (available free by clicking on the book link) even more impacting. On top of all that, I came across a fascinating blog called the Viral Marketing Blog, and it has a link to an article from March, 2002 called The Tipping Blog that is well

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1077498398883588392004-02-22T20:06:00.000-05:002004-02-22T20:09:21.343-05:00

I am sitting here in the Star Alliance Lounge of Air Canada waiting for my flight back to Montreal (via Toronto). I should be home around 1:00 am. I just attended a very interesting national leadership conference. There were lots of amazing people from all over the world taking part in some amazing initiatives. From making people aware of the needy to building their own youth Chambers of Commerce

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1077199022325124432004-02-19T08:57:00.000-05:002004-02-19T08:59:39.530-05:00

IMC 2004 is closely approaching (April 5 – 7, 2004). The line-up is great, and I just reviewed all the sessions with the conference organizers the other day. I would strongly encourage you to take a look at this event. Everything from search engines, email marketing, online advertising, new strategies and strategic ideas will be discussed and presented. It’s also a great chance to get close to

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1077198175251119232004-02-19T08:42:00.000-05:002004-02-19T08:45:32.623-05:00

This is the kind of stuff that happens in your community and you wonder why you live where you live. Triumph, Conan O’Brien’s insult comic dog, is basically a hand-puppet dog that does some very funny material. He’s cut into Bon Jovi on their last tour, he’s made fun of American Idol, spoofed Eminem’s 8 Mile and did a classic episode during the opening for the second Star Wars movie. I love

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1077197260144308252004-02-17T20:25:00.000-05:002004-02-19T08:30:17.716-05:00

I have to admit, I thought only a handful of people would be interested in my first-ever Montreal Business Book Club. I can proudly say that over 30 people have given it the go-ahead and twenty members have already signed up through the Yahoo! Group that was created to make it happen. The first selection is currently being decided and it’s between: The Leadership Challenge - by James M. Kouzes

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076952436983835962004-02-16T12:27:00.000-05:002004-02-16T12:32:59.200-05:00

I came across this article in the Montreal Gazette today. It starts by saying: “A new breed takes over. Latest crop of business leaders in Quebec is cautious, low key and very smart.” I’m not too sure I’d be proud to say that being “cautious” and “low key” is the way to go in this day and age, but it certainly is nice to see some very smart companies coming out of Montreal that are affecting

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076879545257263322004-02-15T16:12:00.000-05:002004-02-15T16:14:58.186-05:00

I was just checking out the latest tech news on Yahoo! and came across this story, titled: Bluetooth Wireless Resurrected with New Gadgets. While the root of the story sounds cool – lots of wireless products working good, working fast and able to inter-connect, it comes shortly after a 5-7 cocktail I attended the other night where a person I had met was just back from Holland. Apparently, his

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076799937986139592004-02-14T18:05:00.000-05:002004-02-14T18:08:09.810-05:00

This is an email I sent out to a bunch of local Montreal thinkers... I hope it takes flight... A lot of it was loosely based on how Fast Company runs their book club. If it flies, I will blog the cool stuff here. "All too often people ask me 'what are you reading?' The answer is: a lot. I can't get enough information into this bald little head of mine. And, as usual, the repetition of this

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076716723513988992004-02-13T18:58:00.000-05:002004-02-13T19:02:53.840-05:00

B.L. Ochman is an amazing person. Over the past year she has become a steady ally in our similar approaches to how PR people need to get in line with technology and start using it as a tool, and stop kvetching about it all the time. Along with being a published author, she has an amazing blog, which you can check out here. I would also encourage you to sign up for the I-PR e-newsletter. It is an

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076590929062028172004-02-12T08:02:00.000-05:002004-02-12T08:04:37.670-05:00

In one morning email raid, these issues came across my dust-filled A22m IBM ThinkPad screen. One was from Wired, and the article is called Living Machines. The descriptor says: “Now, advances in fields as disparate as computer science and genetics are dealing our status another blow. Researchers are learning that markets and power grids have much in common with plants and animals. Their findings

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076597942413257412004-02-11T17:12:00.000-05:002004-02-12T10:01:30.326-05:00

Seth Godin not only has a new column in Fast Company (latest issue out now), but more importantly his new book, Free Prize Inside: The Next Big Marketing Idea, is about to come out. According to his blog, “it’ll ship in about ten weeks.” And here’s the good stuff: “I'm also pleased to tell you a secret: the first press run (and JUST the first press run) comes in a collectible package. (more on

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076338503846472182004-02-09T09:55:00.000-05:002004-02-09T09:58:11.153-05:00

After much brouhaha I’ve finally picked up and began reading Malcolm Gladwell’s The Tipping Point. I’m mad that I did not get to this sooner, but here we are. Yes, this is must-read business book/marketing stuff. That being said, I also subscribe to a great free e-zine called Digital Bulletin which is done out of the UK by Brand Republic. You can sign up for it here. Along with seeing what kind

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076251366951105412004-02-08T09:42:00.000-05:002004-02-08T09:45:09.746-05:00

Part of my passion in the recent year has been the concept of leadership. Partly for business, but mostly within community. I have this radical concept that most people in leadership development or in middle-management on any kind of "fast track" are not really learning to become leaders, but they are learning to become followers. This concept is covered in Tom Peters' latest, Re-Imagine.

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076163668168067722004-02-07T09:21:00.000-05:002004-02-07T09:24:26.936-05:00

This just in from CNN (fade to Darth Vader's voice...) - Music industry raids Kazaa offices (Friday, February 6, 2004 Posted: 1752 GMT ( 1:52 AM HKT) "SYDNEY, Australia (AP) -- Investigators from the Australian recording industry raided the Sydney offices of Internet file-swapping network Kazaa on Friday in search of evidence to support allegations of copyright infringements." Firstly, I can't

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076116128325410402004-02-06T20:08:00.000-05:002004-02-06T20:13:48.826-05:00

While checking out Joi Ito's Blog, I came across a very funny parody of the Pepsi/Apple Superbowl ad here. I then shot an email off to Seth Godin, knowing his passion for all things interesting/viral/music-related. Well, low and behold, Seth talks about it in his Blog here. And that's how a new form of communication brings us all that much closer together. It never ceases to amaze me.

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076100384670609482004-02-06T15:46:00.000-05:002004-02-06T15:48:45.106-05:00

Former GE CEO, Jack Welch, is an innovation genius. We all know that. His last book, Jack, which he reportedly got a $7.1 million advance is a business book reader's must-have (I have, and it's in my "to read" pile). Now comes word that he's unleashing, Winning, through HarperCollins for a paltry $4 million advance (sarcasm raging). The "how-to" manual does not have a firm publishing date, but

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076099841512762222004-02-06T15:37:00.000-05:002004-02-06T15:39:42.060-05:00

My good friend, Robert Gervais, from Pre2Post told me about this great speaker. His name is Mike Lipkin. Mike is actually speaking at the upcoming The Power Within Sales Mastery day conference in Toronto on April 28th, 2004. If all goes well, I will be Blogging from there (first time for everything). You can check out this conference at http://www.powerwithin.com/events_toronto.html. Now, on the

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1076099338408031302004-02-06T15:32:00.000-05:002004-02-06T15:32:02.170-05:00

Yesterday was a good day. I love boxes and packages from the mailman. This little box had an amazing gift in it. It was Tom Peters' latest book, Re-Imagine! Business Excellence In A Disruptive Age, on CD. Well, more specifically, 7 CDs and over 8.5 hours. The whole text, unabridged, all read by Tom. This would be a great roadtrip! As I listened to CD 1 on my drive home from the office, Tom hit a

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075825544099729732004-02-03T11:25:00.000-05:002004-02-06T20:16:41.983-05:00

Sorry about my delay on this - I had other things happening (like clipping my toe nails) How dumb are we? A mistake?! What an insult. Let’s face it, take a close look (we all have the pictures) there are snaps around the whole breast area. Plus, Justin Timberlake looked anything but surprised. If that happened “by accident” anybody would have jumped on her to cover it up (especially a fine

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075583939726180862004-01-31T16:18:00.000-05:002004-01-31T16:21:12.640-05:00

If you're in the Montreal area. I came across, what seems like, a closeout book store. It's located on the top floor of Plaza Cotes-Des-Neiges (where the supermarket used to be). All the way against the back left wall is a huge selection of amazing business reads. I've come across Godin, Peters and discovered many more ranging from $3.99 - $6.99 and they are brand new. But shhh, don't tell too

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075583386665175902004-01-30T12:07:00.000-05:002004-01-31T16:11:59.700-05:00

Not quite sure who's a member and if this is happening, but I saw this link: http://fcbookclub.meetup.com/. Click on through to the Montreal selection. I'd be curious to know if many people in Montreal would be interested in starting some kind of business book club? I know I have a lot of recent releases that would be amazing to discuss.

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075306343901259612004-01-28T11:12:00.000-05:002004-01-28T11:14:32.670-05:00

"Baltimore PR firm hired to promote Seth Godin book Portfolio, the business imprint book division of Penguin Group USA Inc., has hired Warschawski Public Relations of Baltimore to promote author Seth Godin's new book, Free Prize Inside. The book will be released May 10, 2004. Godin is the author of five other books, including Purple Cow." Source: SunSpot.net

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075166214665858452004-01-26T20:16:00.000-05:002004-01-26T20:19:17.716-05:00

Love this title: THE PORNO-IZATION OF AMERICAN MEDIA AND MARKETING How Hard-Core Sex Stars are Penetrating Mainstream Culture Lots of bigs shocks and surprises (all sarcasm, all the time). Read the full article here. What's next? Gambling problems? http://www.adage.com/news.cms?newsId=39599

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075166076178734342004-01-26T20:14:00.000-05:002004-01-26T20:16:42.763-05:00

Hey, go to: http://www.adweek.com/aw/industry_reports/interactive/interactive_50.jsp And check out who's making moves in the interactive world. Lots of people doing lots of stuff... with lots of money!

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-107506965450506642004-01-25T17:27:00.000-05:002004-01-25T17:29:39.436-05:00

To coincide with the release of his upcoming book, Seth Godin (in conjunction with Fast Company) is looking for some Purple Cows out there. The payoff? Here's what Seth says: "Anyone who can help an organization create a Purple Cow is fair game. We want to find companies and freelancers that help their clients be remarkable. If you are one of the 500 that are picked, I'll include you for free in

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075041472998124532004-01-25T09:37:00.000-05:002004-01-25T09:39:57.356-05:00

In this article from the San Francisco Chronicle, journalist, G. Pascal Zachary, explores what’s next out of Silicon Valley. I always knew that once the dust settled and the Wall Street makers came crawling back with their tails between their legs that we would see what really happened – the next revolution. I’m not saying our world will turn into The Matrix (then again, I’m not saying it won’t).

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075028212107022172004-01-25T05:56:00.000-05:002004-01-25T05:58:56.013-05:00

Forrester Research is offering a research report (priced at $195 US). The brief says: “Macromedia's, Microsoft's, and Jaguar USA's sites get rollover menus right. What's the formula? Expose submenus right on the home page, as well as in rollovers; build delays into the code that opens and closes rollovers; and provide consistent visual cues and behavior.” Basically, for two hundred bucks US, you

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1074984276914658672004-01-24T17:44:00.000-05:002004-01-25T06:03:12.576-05:00

Finished a whackload of reading recently. Would encourage you to try these on for size: - Whoever Makes The Most Mistakes Wins – The Paradox Of Innovation. By: Richard Farson and Ralph Keyes (thanks Tom Peters) - The One Minute Millionaire. By: Mark Victor Hansen and Robert G. Allen (thanks Paul) - I Can See You Naked. By: Ron Huff - Hey Whipple, Squeeze This. By: Luke Sullivan (thanks Ros Baby)

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1074983703656202632004-01-24T17:35:00.000-05:002004-01-24T17:37:07.296-05:00

I just saw this posted on the newswire: Kazaa Owner Gets OK to Sue Movie, Record Companies Fri Jan 23, 9:10 PM ET - Reuters Industry to My Yahoo! LOS ANGELES (Reuters) - A U.S. federal court has cleared the way for Kazaa file-sharing software owner Sharman Networks to sue the entertainment industry for copyright infringement, Sharman said on Friday. Sharman, targeted by studios and record

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1074975129739542542004-01-24T15:12:00.000-05:002004-01-25T06:18:09.373-05:00

The Power Within Sales Mastery April 28, 2004 Toronto, Ontario http://www.powerwithin.com/events_toronto.html

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1074974845283312842004-01-24T15:07:00.000-05:002004-01-25T06:18:27.140-05:00

IMC 2004 – Internet Marketing Conference April 5-7, 2004 Montreal, Quebec http://www.internetmarketingconference.com

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1074974603041847322004-01-24T15:03:00.000-05:002004-01-25T06:18:45.403-05:00

Just finished reading Whoever Makes The Most Mistakes Wins - The Paradox Of Innovation. Authors Richard Farson and Ralph Keyes hit a major homerun. I shot them off an email describing my experience and, within a few hours, Mr. Farson shot me back a very cool email. Man, writers like him, Tom Peters and Seth Godin really make it all worthwhile!

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1075029772841856692004-01-13T18:17:00.000-05:002004-01-25T06:24:57.233-05:00

What a great day it was. We had over 30 people join us at Airborne Entertainment (thanks Andy) for an amazing afternoon of networking and listening to Seth Godin’s teleconference on Purple Cow (which is a must-read). We wound up donating over $150 to a local sheltered workshop and had a great day. Thanks to all who attended. And, thanks to Seth for some no-nonsense ways of getting us to think

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1065493555971988252003-10-06T22:25:00.000-04:002004-01-25T06:19:02.780-05:00

Just picked up Brand Harmony by Steve Yastrow. This is the first book for Tom Peter's book publishing company. www.brandharmony.com. Looks like a good read. Just how I like 'em: short, snappy and not too "business"-like. If Tom Peters and Seth Godin could pump them out, I'd read them all the time. Can't stand those snoozer business-books that promote the author's use of fancy adjectives over good

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1064886192939777542003-09-29T21:43:00.000-04:002004-01-25T06:19:31.686-05:00

When I was younger (so much younger than today), my brother and I had our own thrash metal band. It was called Bitter. The songs were evil. That being said, this guy makes us all look like nuns. This is great ranting. He claims it to be the Best Page In The Universe. http://maddox.xmission.com/ I especially likes his critique of children’s art: http://maddox.xmission.com/c.cgi?u=irule2

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1064883027498770652003-09-29T20:50:00.000-04:002004-01-25T06:20:48.420-05:00

Started using RSS feeds. I'm liking FeedReader, but wondering what will come next. Feels like when I first started working on the net and had a real nice new browser with very limited functionality. So much news, so many cool people - so little time. Still, it's starting to feeling like a straight connection to those who "get it!" - do you get it?

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.comtag:blogger.com,1999:blog-5060966.post-1064882503821409592003-09-29T20:41:00.000-04:002004-01-25T06:26:59.466-05:00

These are some books that are "must-reads." Anyone thinking about Marketing and starting a buisness should take a look at these gems: - Starting Your Career As a Freelance Illustrator or Graphic Designer – By: Michael Fleishman - The Graphic Designer’s Guide To Clients – By: Ellen Shapiro - The Brand You 50 – By: Tom Peters - The Project 50 – By: Tom Peters - The Professional Service Firm 50 –

Mitchhttp://www.blogger.com/profile/15406750255652060968noreply@blogger.com